Online Marketing 101

Thursday, July 27, 2006

Google Click Fraud Case

Google Click Fraud Case from google news (:D


Google lawyers and plaintiffs involved in a "click fraud" suit are waiting to see if an Arkansas judge will approve a proposed settlement which involves a $90 million payment to resolve the case.


Google has already reached agreement with a majority of the plaintiffs, however a number of smaller retailers have protested, stating that their needs will not be met.


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Plaintiffs in the Lane's v. Google case playing out in a Texarkana, Arkansas court room argue that the online search leader has not taken sufficient care to prevent click fraud, a scheme used to inflate the actual number of clicks an advertisement receives from Internet users.


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