Online Marketing 101

Wednesday, October 04, 2006

History of Search Engines: From 1945 to Google 2006

* Before the Web
* Tim Berners-Lee & the WWW 


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 * How do Search Engines Work?
* Early Search Engines
* Directories
* Differences Between Search Engines & Directories
* Search Players Along the Way
* Meta Search
* Vertical Search
* Paid Inclusion
* The Pay Per Click Business Model
* SEO: Free Leads and Search as a Marketer's Dream
* Google
* Yahoo!
* Microsoft
* Legal Issues Associated with Search
* Search Conferences
* Sources & Further Reading


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