Online Marketing 101

Do you need a condom for your website?

2006-10-18T17:18:00.000-07:00

Today I found really funny site called "link condom"

The site's sales copy goes like this.

Stop the spread of Viral Link Popularity today!!

The site owner asking people put this code: [rel="nofollow"]

But the site doesn't have that in their code.

Isn't this funny? He or she probably want some kind of word of mouth marketing effect off this site.

I would say it's interesting at least.

Tags: linkcondom, viral, marketing, word-of-mouth, internet

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High Profit Affiliate Program

2006-10-18T16:33:00.000-07:00

There are literally tons of affiliate program on the Internet. But most of them really aren't that great. I was looking for a decent affiliate program for monetizing my blog. I found template monster's affiliate program. It gives you full website design and customer service. That's something I always have to think about. Because I do want to make money but I don't want to spend to make $1. If you want to take a look go check my website template shop. Type website template in google search right now. First result is freesitetemplates.com this is also one of this affiliate partner of monster template. Like it? - Join the affiliate now

Tags: profit, affiliate, program, web, template, monster, design, money

Get 60% more website traffic and get paid

2006-10-17T12:51:00.000-07:00

Refer new members to Exit Com ™ and earn 60% of their traffic for ever. But this is not it! And they also pay you $2.00 for every thousand pop-under your referral displays! But they operate in 3-tier referral mode so you get even more traffic and cash! This is the easiest way for you to boost your site traffic even more. For example if you refer 1 member who earns 10,000 credits each month, you get 6000 bonus credits added to your account for FREE and you earn $10!

tags technorati : website traffic money

History of Search Engines: From 1945 to Google 2006

2006-10-04T10:42:00.000-07:00

* Before the Web
* Tim Berners-Lee & the WWW

* How do Search Engines Work?
* Early Search Engines
* Directories
* Differences Between Search Engines & Directories
* Search Players Along the Way
* Meta Search
* Vertical Search
* Paid Inclusion
* The Pay Per Click Business Model
* SEO: Free Leads and Search as a Marketer's Dream
* Google
* Yahoo!
* Microsoft
* Legal Issues Associated with Search
* Search Conferences
* Sources & Further Reading

Tags: search, engine, history, google, 2006

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11 Ways To Improve Landing Pages

2006-07-28T16:51:00.000-07:00

11 Ways To Improve Landing Pages

You’re about to launch a big online marketing campaign complete with media buys, search engine placement, banner ads and blog buzz. You’ve tested your creative and your clickthrough rate is strong. You know once you go live, tons of targeted traffic will be hitting your site.

Time to sit back and relax, right? Not quite yet.

Conversion’s the Word

Upon arriving at your site, you want the visitor to do something (e.g., register for your newsletter or buy your product). Your site is not successful until that desired action is taken. When a visitor takes that desired action, you’ve had a conversion. If you have millions of visitors coming to your site daily and no one converts, not only do you have an unsuccessful marketing campaign, but also a big hosting bill.

Attracting traffic is easy. The tricky part is converting it. And that’s the purpose of your landing page.

What is a Landing Page?

A landing page is the page visitors arrive at after clicking on your promotional creative.

Your landing page has to convince the visitor to stay and (depending on your goal):

Fill out a form (but people hate filling out forms)

Provide personal details (but people hate getting spammed)

Buy something (but people hate being scammed)

Read a lot of information (but people really hate reading)

read more | Tags: online, marketing, SEO, conversion-rate

Google Click Fraud Case

2006-07-27T10:48:00.000-07:00

Google Click Fraud Case from google news (:D

Google lawyers and plaintiffs involved in a "click fraud" suit are waiting to see if an Arkansas judge will approve a proposed settlement which involves a $90 million payment to resolve the case.

Google has already reached agreement with a majority of the plaintiffs, however a number of smaller retailers have protested, stating that their needs will not be met.

Plaintiffs in the Lane's v. Google case playing out in a Texarkana, Arkansas court room argue that the online search leader has not taken sufficient care to prevent click fraud, a scheme used to inflate the actual number of clicks an advertisement receives from Internet users.

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Robin Hood Marketing by Katya Andresen

2006-07-27T05:34:00.000-07:00

Marketing for not-for-profits has never been a simple job; neither was that of Robin Hood's plight to help the residents of Sherwood Forest by plundering the rich folks of Nottingham. To help, Katya Andresen wrote Robin Hood Marketing; while intended for those who run not-for-profits, it has applicable lessons to everyone.

Tags: Marketing robinhood books lesson

Robin Hood Media Savvy
Approach the Media as a Target Market

WHAT THIS CHAPTER SAYS

* We should treat the media like an audience.

* Most journalists face at least five challenges on a daily basis: they must become instant experts on a mind-boggling array of topics, they have to be fast, they need to be first, they are expected to be accurate, and they are required to tell an interesting story.

* If we understand the challenges and can help reporters cope, we gain a big media-relations advantage.

* To reach members of the media, we need to market to them on two levels. First, we need to establish some sort of psychological common ground with members of the media and offer them incentives for covering our story. Second, we need to sell the story.

* To apply the principles in this chapter: Focus on building solid relationships with a select group of journalists; then pitch them newsworthy stories that advance our cause.

Every chapter in this book has begun with a corporate marketing campaign, but this one will not for a good reason. If we want to truly understand the media and master the art of working with journalists, we should not look to the private sector. We should look to the members of the media themselves. When we enter the mind-set of journalists—in the same way that we probe the hearts and minds of our other audiences—we gain the knowledge and insight we need to reach them effectively.

We should treat the media like an audience. We need to learn what they are like, know their values, and identify the kinds of rewards they seek. Then we should appeal to them with that perspective in mind.

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The Theory of the Viral Marketing via Videos and Websites

2006-07-19T20:01:00.000-07:00

Introduction and Background

Viral marketing is the holy grail of marketing. The goal of any successful marketing campaign is to generate buzz and awareness about the product or service being offered. If done correctly, the campaign will generate expansive reach, strong brand-building, strong sales, all at a relatively low production and distribution cost.

Viral marketing can occur through many mediums, but the Internet is currently the reigning champion. Cheap resources (always-on internet access), efficiency in building contact networks (email, messengers, blogs, websites, etc.), and an abundance of new content (think Youtube.com) means that there is always something interesting and easy to share. Videos and websites are probably the most effective internet platforms for internet viral marketing.

The caveat of viral marketing is that since you are leveraging other people's resources (their time and effort, their email lists, etc.), they will be on the lookout for signs of commercialism. A person will not spread a company's message because there is no benefit for him. He actually suffers because he is losing credibility among friends. On the other hand, if the same person told his friends to give to an orphanage or other charity, he will be well received and appear magnanimous.

tags technorati : viral-marketing

Intro

2006-07-17T16:21:00.000-07:00

I really don't know what is online marketing stand for.
So I want to know from here and there and after sometime I might know better.

At the same time it would be helpful for someone like me.